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marketing manager/ sr.marketing manager
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- Posted By: SKP Placements, Bangalore
- Address:
- Date Posted: 6th Sep 2010
- Salary: negotiable
- Location: J. P. Nagar (560001)
- Reference Code:
- Views Since Posting: 98
- Full Description:
* Expanding market presence for the business.Should be able to perform CRM, BTL activities, lead generation, marketing communication and like wise activities.
* Account specific customization of business campaigns.
* Positioning and branding : Defining and building the value proposition for the business
* Analyst Relations: Managing key influencer relations across major analyst firms, ensuring positive movement on analyst surveys and interactions
* Customer relationship management: Managing key customer connects, ensuring support to Account based marketing activities, Building a sustain CRM campaign, with customer testimonials and case studies
* Marketing strategy: Involvement in the business planning and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis.
* Sales Enablement: Creating content and managing positioning in website, creating sales kits including case studies, whitepapers, presentations etc.
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