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Executive Marketing
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- Posted By: SKP Placements, Nagpur
- Address:
- Date Posted: 6th Sep 2010
- Salary: negotiable
- Location: Medical Square (440001)
- Reference Code:
- Views Since Posting: 110
- Full Description:
• Building the image in line with its concept objectives.
• Ensuring that the entire image building strategies/exercise is implemented in all the stores and in all the locations.
• Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectives.
• Developing/maintaining a website for lifestyle which is user friendly, and is in line with concept image.
Promotion and Events
• Recommending store promotions in consultation with buyers/ retail operations.
• Ensuring that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified.
• Recommending events specific to brand / product category / season.
• Forecasting along with buyers / retail operations on the increase in footfall sales during the promotions.
In Store/ Out Door Media Planning
• To ensure all aspects of imaging - store windows, visuals, banners, posters, shelf takers are in line with the “Image” of lifestyle and target the appropriate clientele.
• To ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings).
• To ensure that the outdoor media communication is replaced regularly with images and captions.
• The images on the vans and delivery trucks to be changed at a regular interval of times.
• Co-coordinating with the territories and their agencies if necessary on the media advertising in store images.
• To ensure consistency in brand image.
Coordinate with Advertisement
• To liaise with the Advertising Company on the optimal spend of the Media Budgets for the Season/ Territory and Brand.
• To agree and coordinate with the agency on the image campaign for the season.
• To follow through the media advertising maintained with the agency.
• To coordinate for the photo-shoot with the advertisement agency.
• To plan and manage the seasonal photo shoots.
• To coordinate between buyers, model agencies models and photographers, where necessary.
Direct Marketing
• To introduce centre point privilege club
• To send mailers/brochures to centre point privilege club members (as required/agreed upon)
• To recommend strategies to increase the membership to the club
Market Research
• To conduct periodic market research to study the customer profile / preferences and buying patterns
• To conduct periodic market research to study the effectiveness of the media campaign and with respect to the money spent
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